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I thought it might be good to start thinking about ways of promoting the site in the theoretical physics community and get the attention of search engines to it (so if someone searches for something related to theoretical physics the site would show up on the first page).
One simple thing that you can do and in my experience helps considerably is to add a link from your academic homepage to the site, so when your colleagues or other interested parties visit your homepage they notice it. It will also help with search engines like Google.
You can also use a flare like the following if you prefer:
Adding it is quite easy, click on your username and go to the flare tab.
Advertise TP.SE by the word of mouth, preferably in f2f situations. If the subject shows some signs of interest, type the following:
(While it is better to send the full link http://theoreticalphysics.stackexchange.com/, I have found it extremely awkward to type it on someone's else computer - it is just way too long, making Just give me a second a plain lie.)
I think, to first order, the issue is time. Watch a new user visit the site and you will see what I am getting at when I say there are too many hurdles to overcome. We are extremely guarded when it comes to our time. The first hint of the possibility of having to solve a problem (no matter how small it is) that is not guaranteed to check something off our to-do list puts us in fight-or-flight mode.
So how do we get a new user to post and answer a question without ever asking themselves, "OK, what do I do now?" Because the answer will be: something else.
I suggest making a tutorial that walks a new user through the whole process once.
We need to attract people from more physics communities. Currently virtually all content falls into the high energy and quantum information categories. It is important to bring in other communites such as condensed matter
If anyone reading this is sufficiently knowledgeable in an area of physics underrepresented on the site, I kindly urge him to post relevant questions
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