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I was thinking of sending out invitation letters to listed members of Inspire and other databases (excepting experimental physicists).
Would this be a good idea, or should we wait for some time to gauge how our site progresses - maybe three months or more?
I'm not sure if this will be appreciated, it could certainly come off as spam. In my opinion a better way is to talk to people you know personally about the site.
Once you're out of private beta, get high profile bloggers (Michael Nielsen/Aaronson/the n-cafe folks/Peter Woit/Sean Carroll and others) to mention the site if you can. that can be quite effective.
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