Dear Marek, it has been showed that the paper by Rovelli was invalid for lots of reasons, including those related to yours.
First of all, as you hint, it is incorrect to treat the interior and exterior of the black hole asymmetrically because the location of the event horizon may only be determined a posteriori - after a star collapses. So there's no qualitative difference between the interior and the exterior.
It follows that in the "real LQG", there would also be an entropy coming from the interior which would be volume-extensive. No one has ever showed that this term is absent; the absence is just a wishful thinking, so the proportionality law to the surface is just a result of an omission.
However, even if one removes the interior by hand, Rovelli's paper was showed incorrect. The numerical constant turned out to be incorrect, and newer calculations showed that even with the assumption that the black hole entropy comes from the horizon - which could make the area-law for the entropy tautological - the actual calculable entropy is actually not proportional to the area at all. The corrections to Rovelli's paper - showing that his neglecting of the higher spins etc. were invalid - appeared e.g. in
http://arxiv.org/abs/gr-qc/0407051
http://arxiv.org/abs/gr-qc/0407052
If you're looking for papers that show that it suddenly makes sense, you will be disappointed. Quite on the contrary, it has been showed that none of the early dreams that LQG could produce the right black hole entropy works. This is also particular self-evident in the case of the quasinormal modes that were hypothesized to know about the "right" unnatural value of the Immirzi parameter - a multiplicative discrepancy in the Rovelli-like calculations.
I showed that for the Schwarzschild, the result really contained $\ln(3)/\sqrt{2}$ and similar right things, but we also showed with Andy Neitzke - and with many other people who followed - that the number extracted for other black holes is totally different and excludes the heuristic conjecture.
So today, it's known that the relationship supported by the same Immirzi parameter on "both sides" was actually wrong on both sides, not just one. There is no calculation of an area-extensive entropy in LQG or any other discrete model of quantum gravity, for that matter.
Best wishes
Lubos
This post imported from StackExchange Physics at 2014-04-01 17:35 (UCT), posted by SE-user Luboš Motl