Marketing automation has emerged together of the key trends in B2C businesses. Today, marketers realize the importance of and therefore the need for automation.
Hence, investments in marketing automation strategies have increased over the previous couple of years.
According to statistics, the automation software market will grow at a pace of 8.55%. it's expected to succeed in a market capitalisation of around $5.5 billion by 2019.
Emailmonday found that quite 51% of companies are using automation strategies. It also found that 58% of B2B companies are getting to use it.
So, you'll imagine the rising need for automation for little businesses.
Increase in Productivity
Around 74% of marketers feel that automation saves time. This results in optimization of productivity.
Generation of revenue
Other important benefits of automation include Increase in revenue and conversion of leads.
Around 90% of companies using these tools feel that it's been beneficial for his or her business.
Customer Retention
Among B2B marketers, around 69% use this to urge new clients. Also, 50% of marketers use it for retaining them.
Tracking and Measuring
Data and reports assist you to work out the success rate of campaigns.
Based on these insights, you'll then take the required actions.
Businesses using these tools can track their content marketing strategies 3 times better than those that don’t use any tracking or measuring.
Furthermore, B2C marketers using these strategies have seen conversion rates as high as 50%.
The major requisites for a well-planned and seamless automation strategy are:
A goal-oriented marketing strategy can generate leads and convert them into customers
It imparts efficiency and helps to form jobs easier for marketers
This is not a trend; it's a process to be integrated. Read this interesting article about AI and therefore the human connection.
Marketing automation will still grow as per current business trends. Direct your marketing strategy to the masses, yet keep it personal.
Small businesses undergo tons of challenges to urge established and walk on the trail of success.
Due to limited funds and manpower, there are often various tasks which will be automated to bring down the workload and facilitate business growth.
Many feel that only an enormous organization can implement and obtain benefits from marketing automation. write for us ecommerce
But, it's not the case. It can cater to businesses of all sizes.
Just that you simply got to assess your needs and choose what you would like .
Both B2B and B2C marketing automation has manifold benefits, regardless of the dimensions of a corporation . Though we've already discussed intimately the benefits of using automation, we might wish to reiterate some points.
Conclusion
Choosing a marketing automation tool may be a rather intimate decision for your business – search for good “Product DNA” and what best serves your customers
On the surface, all marketing automation tools basically have an equivalent features. But in practice, each tool features a different product DNA – they're built differently, with different priorities. Some tools are more complex but harder to use, while other tools are simpler but can’t do the maximum amount .
Ultimately, choosing a marketing automation tool for your business is like choosing a business partner. Who suits your needs best? Who does one want to figure with? Who does one trust most to still update and develop their tool to still fit your needs?
Picking the proper partners for your business can make all the difference within the end of the day , so choose wisely!
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